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Influencer

Articles, how-tos, expert advice, deeper dives and more to support partner leaders' B2B influencer and creator partnership strategies.

Featured Guide

Recruit Your First 100 Revenue-Generating Partners

Abstract image of two cloud computing programs mirrored

8 Creator Program Tools for B2B SaaS Teams and When to Use Them

Here are the essential tools B2B SaaS teams use to run high-performing creator programs.

Isioma Ogwuda

Contributing Writer

Find and Recruit Right-Fit B2B Influencers for Your SaaS Partner Program

Drive mutual success by choosing influencers who are a perfect fit for your SaaS brand's partner program.

Tamilore Sonaike

Contributing Writer

The Top B2B Influencers in Partnerships to Follow in 2025

We’re sharing our list of the top B2B influencers shaping the partnerships landscape in 2025.

Tamilore Sonaike

Contributing Writer

B2B vs. B2C Affiliate Marketing: Key Learnings to Drive Success

Get ahead by applying the lessons from B2C to your B2B program.

Amber Dowling

Contributing Writer

B2B Influencer Marketing: Strategies for Vendors and Influencers

How to build long-term relationships and a win-win-win partner strategy.

Ryan LeClaire

Contributing Writer

The Power of Micro-Influencers in SaaS Affiliate Programs

SaaS brands can leverage micro-influencers in affiliate programs to boost engagement, increase conversions and create authentic brand advocacy.

Saloni Ordia

Contributing Writer

How B2B Influencers Fit Into Your Partner Program Strategy

No matter what your program looks like today, you can strengthen every motion with the addition of an always-on B2B influencer strategy.

Amber Dowling

Contributing Writer

The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)

sa��ʴ�ý��ҳ��’s executive leadership team looks ahead on the trends we’ll see in B2B SaaS.

PartnerStackTeam

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