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Learn about channel sales and direct sales in B2B SaaS, and get sales strategies pros and cons.

Compare high-touch and low-touch sales models in B2B SaaS and find out how they impact customer success and how to implement each model.

We're covering the main functions PRMs provide and answering the top 5 FAQs.

Punch above your weight to land and engage new integration partners to your ecosystems business.

Discover the essential tools top enterprise teams use for co-selling in 2025. From PRMs to data collaboration tools, this guide breaks down the tech stack driving real results in partner-led revenue.

Attribution is one of the messiest parts of partnership programs — everyone touches the deal, but not everyone agrees on who gets credit.

Discover how to leverage partners in a multi-motion approach that can increase revenue in 2025.

Discover how multi-program management can help scale your SaaS through drive sustainable partner program growth.

See how effective co-selling with enterprise partners can result in closing deals faster and a stronger customer value story.

Diversifying your go-to-market channels with multiple partner programs just makes sense for a SaaS business.

We're breaking down exactly how B2B SaaS marketplaces drive revenue in SaaS partner ecosystems.

We’re deep diving into the key performance indicators for evaluating the success of your partnership programs.