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Tanner Braden

Contributing Writer

After growing Lucidchart's B2B affiliate program by 398%, Tanner joined the PartnerStackteam and is eager to help other B2B affiliate programs achieve the same success. He's an aficionado of musical instruments, languages, science, philosophy and always down for a deep convo.

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Why You Need to Understand Your Customer Journey to Run an Affiliate Program

By putting customers first, your partner program becomes laser-focused on solving real customer pain points and will deliver more consistent results.

Tanner Braden

Contributing Writer

The Key Ingredients for a Win-Win Affiliate Partnership

Learn how the experts build their successful affiliate relationships to drive trust, mutual growth and profitability.

Tanner Braden

Contributing Writer

STACK’D Connect 2024: Key Takeaways to Influence Your Partner Program Management

We’re sharing the key highlights from the evolving buyer journey and unique advantages of the partnerships channel, to the importance of reducing friction for partners.

Tanner Braden

Contributing Writer

Learnings From My First Quarter as a B2B Affiliate Manager

Hit the ground running and make the most of your first 90 days with expert learnings from sa��ʴ�ý��ҳ��’s affiliate marketing manager.

Tanner Braden

Contributing Writer